.WATCH Domain Extension

Why choose a .WATCH domain?

One word, two trades that never meet. A watch is worn on the wrist; to watch is what you do with a screen — and so the watchmaker and the broadcaster end up sharing a suffix with nothing else in common. That works in your favour whichever side you are on: the word is short, it sticks, and the half of the market that might have competed for it is not searching in the same sense you are.

The watchmaker

Movement servicing, battery changes, water resistance, polishing. A service trade judged at a distance, usually before somebody hands over a piece they care about.

The retailer

Brands stocked, warranty, straps, sizing. Customers check online that you are an authorised dealer before making the journey.

Pre-owned and vintage

References, production years, box and papers. A market with a technical vocabulary, where the buyer often knows as much as the seller.

Authentication

Appraisal, valuation, pre-purchase checks. Counterfeits have improved a great deal, and authenticating has become a trade of its own.

Collecting

Sourcing, forums, manufacture histories. A community that reads a great deal before buying, and then buys expensively.

What it actually changes

• It is among the shortest words in its family. Five letters, effortlessly remembered, legible across a shop window.
• The ambiguity works for you. People searching the word in its other sense are not competing with you on the same queries.
• No registration restrictions. No authorised dealer status to show the registrar.
• It works as an email address too. workshop@harrowhouse.watch keeps repair enquiries apart from sales.