.VENTURES Domain Extension

Why choose a .VENTURES domain?

The word shares a root with “adventure”, and it has kept the sense: you are attempting something whose outcome is not settled. That is what distinguishes it from .company or .enterprises, which describe an established structure. Here the subject is what is beginning: a first business, a joint venture between two firms, a fund backing projects most of which will fail. The risk is not hidden by the word — it is part of it.

Declared risk

Investment thesis, sectors, stage you enter at. Founders approaching you want to know what you fund before preparing anything.

Venture capital

Cheque size, target stake, exit horizon. Publishing these parameters removes three-quarters of the off-target approaches.

The joint venture

Two firms creating a third for one specific project. A structure temporary by nature, which deserves its own address.

The portfolio

Companies backed, year of entry, exits achieved. An honest page also shows what did not work.

The new business

A project starting out, with no history and no revenue. The word is more accurate than “company” when everything is still to be proved.

What it actually changes

• It carries the idea of risk. That is what separates it from .company and .enterprises, which both imply an established structure.
• The plural implies several bets. Natural for a fund or a group, less accurate for a single project.
• No registration restrictions. No fund manager registration to show the registrar.
• It works as an email address too. pitches@northern.ventures takes founder decks separately from everything else.