.SHOES Domain Extension

Why choose a .SHOES domain?

Shoes are about the only garment you cannot buy without trying them on. A shoe size is not a clothing size: it shifts between brands, between models, and for a great many people between one foot and the other. Your entire site revolves around that problem — measuring guides, conversions, free returns — and the suffix states the subject before anything else.

The shop

Brands stocked, widths available, fitting service. In-store advice is what separates you from a general retailer, and it has to be said before the customer starts comparing prices.

Sizing

UK, EU and US conversions; widths; printable gauges. This is the most visited page on any shoe site, well ahead of the catalogue.

Specialist footwear

Running, safety, dance, orthopaedic, outdoor. Customers who know exactly what they want and judge your credibility on three lines of technical description.

Returns

Footwear is the most returned category in online retail, and that is part of the model. A clear policy costs less than an abandoned basket.

Selling online

Photographs on the foot, true internal measurements, fit reviews. Anything that substitutes for trying them on is worth money.

What it actually changes

• The word is precise where “fashion” is not. One product category, and a customer base that searches for it by that exact word.
• It promises a site where you can measure. That is the service customers come for before style, whatever the model costs.
• No registration restrictions. No trading number or distribution agreement to show the registrar.
• It works as an email address too. returns@thecobbler.shoes routes size exchanges away from the orders inbox.