.REVIEWS Domain Extension

Why choose a .REVIEWS domain?

Every other suffix names something you produce. This one names something other people write about you — and that is exactly where its value comes from. Which raises a question better asked plainly: a review site owned by the seller is worth nothing. If you choose this word, the credibility of your entire site will rest on how you handle the unfavourable ones.

Customer reviews

Published unedited, dated, with a real name where possible. A flawless review does more damage than an average one.

Independence

Who owns the site, who funds it, how reviews are verified. Put it on its own page: it is the first thing an informed reader looks for.

The product test

Method, criteria, how long you tested, what you could not measure. Visible rigour is worth more than a decisive verdict.

Replying

A measured reply to a criticism convinces more than ten compliments. Readers judge how you answer as much as what you were accused of.

The legal position

Fake reviews, paid reviews, selective deletion: that is misleading advertising. Consumer protection law applies, and enforcement exists.

What it actually changes

• The content comes from your readers. Unique in this group, and a strength as much as a constraint.
• It demands transparency. The word only works if people can see how reviews are gathered and why any are removed.
• No registration restrictions. No impartiality charter to sign with the registrar — the responsibility is entirely yours.
• It works as an email address too. dispute@comparison.reviews gives a clear route for challenging a review.