.RESTAURANT Domain Extension

Why choose a .RESTAURANT domain?

A restaurant website has one job, and it happens in thirty seconds: get somebody through the door tonight. Four pieces of information do it — the menu, the hours, the address, and how to book. Everything else is decoration. The word itself has the rare advantage of being identical in French, which settles the question for a mixed clientele without anybody having to choose.

Getting them in tonight

Address, parking, actual opening hours, closing day. A customer who cannot find your hours in ten seconds eats somewhere else.

The menu

As text, not as an image: a photograph of a menu cannot be read on a phone. By a wide margin the most-visited page on the whole site.

Booking

Online, by phone, large parties, the private room. Every booking taken online is one fewer call during service.

Delivery and collection

Area covered, charges, timings, ordering direct without a platform. An order placed with you keeps the whole margin.

Allergens

What you can adapt, what you cannot guarantee. A family with a severe allergy chooses its restaurant on that page.

What it actually changes

• The word is identical in French. One address serves both language markets with nothing adapted.
• It names the whole establishment. That is what separates it from .cafe and .bar, which each name a more specific kind of place.
• No registration restrictions. No food hygiene registration or licence to show the registrar.
• It works as an email address too. bookings@marys.restaurant is said over the phone without spelling.