.RECIPES Domain Extension

Why choose a .RECIPES domain?

This is the exact opposite of .news. A story ages in hours; a recipe written ten years ago still reads as it stands, still cooks, and still brings readers in. It is one of the very few kinds of content that never goes off — and that changes the whole model: every page you publish keeps working for you for years, with nobody touching it.

Content that lasts

A well-written recipe stays findable and useful indefinitely. An asset that accumulates, unlike almost everything else on the web.

The family recipe

A grandmother’s notebook, versions handed down, notes in the margin. A family project that must stay readable long after whoever began it.

The ingredients

Quantities, substitutions, where to find the unfindable, seasonality. A suggested substitution saves the recipe for somebody about to give up.

The photograph

One good photograph of the result beats ten blurred steps. It decides whether somebody tries it or scrolls on.

The business model

Advertising, a book, courses, related products. The content is free and will stay free: the question is what it sells.

What it actually changes

• The content does not go off. The exact opposite of .news and .today, whose promise wears out within hours.
• The plural announces a collection. Nobody arrives looking for one particular recipe: they come to see what is there.
• No registration restrictions. No culinary training to demonstrate to the registrar.
• It works as an email address too. hello@summerkitchen.recipes takes reader questions separately from everything else.