.PHOTOGRAPHY Domain Extension

Why choose a .PHOTOGRAPHY domain?

The word is long, and that is a choice. Photography names neither an image nor a service: it names a discipline, with a history, a set of techniques and its own schools. It is the word you use to describe your work to somebody who will not be buying it — in an exhibition note, a biography, a course description. Where .photo is a shop sign, this one is a signature.

The author

Documentary, landscape, long-form portraiture, sustained projects. Your correspondents are curators, editors and gallerists rather than clients in the commercial sense.

The exhibition

Series, statement, wall texts, catalogue. An address carrying the whole word suits a context where the writing runs as long as the shooting.

Teaching

Workshops, intensives, composition and darkroom classes. The full word implies a craft that can be passed on, not merely a service rendered.

The collective

Several authors sharing a darkroom, an archive or an approach. The suffix names what unites them without having to choose between their practices.

Writing

Criticism, essays, history, technique. The full word places the work on the side of reflection rather than commission.

What it actually changes

• It names a discipline, not a service. That is what separates it from .photo, which is a shop sign, and .photos, which is a delivery.
• Its length is a signal. A long address says as much about register as the content does: nobody picks this word for convenience.
• No registration restrictions. No qualification or membership to show the registrar.
• It works as an email address too. contact@lavoie.photography reads unambiguously at the foot of an email to a curator.