.MORTGAGE Domain Extension

Why choose a .MORTGAGE domain?

Every other suffix in this family names a property. This one names a debt — and the debt is the buyer’s real constraint. Nobody buys the house they love: they buy the one a lender agrees to fund. It is also a word people use three or four times in a lifetime, always at a tense moment, and always while comparing figures they only half understand.

The broker

You shop the rate on the client’s behalf, across twenty lenders. Explaining that your service costs them nothing is often half the work of winning them.

The arithmetic

Monthly payment, term, deposit, how much they can borrow. A simple calculator brings in more enquiries than a page describing your services.

The rate

Fixed or variable, term length, affordability stress testing. The one thing everybody compares, and the one thing you must keep current if you publish it.

Renewal

A deadline known years in advance that most people let pass out of inertia. Your best opportunity, and it comes with a date on it.

Getting approved

Documents to gather, realistic timelines, what holds a file up. A buyer with an agreement in principle makes a stronger offer, and knows it.

What it actually changes

• It names the finance, not the property. That is what separates it from the whole family: here the subject is money.
• It states the service in one word. Nobody has to work out whether you sell houses or fund them.
• No registration restrictions. No broker authorisation to show the registrar, though you should display yours on the site.
• It works as an email address too. approvals@harding.mortgage keeps new applications apart from renewals in progress.