.MODA Domain Extension

Why choose a .MODA domain?

This is the Italian — and Spanish — word for fashion, and that is not a spelling detail. Choosing .moda rather than .fashion is choosing Milan over New York: the workroom rather than the runway, the cut rather than the trend, the craft rather than the season. In a trade where origin sells almost as much as the garment itself, that shift registers immediately.

The Italian word

A direct reference to the Italian tradition of tailoring. It is also understood in Spanish and Portuguese, which widens the audience considerably.

The fashion house

Workroom, measurements, fittings, one-off pieces. A clientele buying a relationship as much as a garment.

The show

Collections, shoots, press pack, lookbook. The visual is the product: the site must still load quickly despite it.

Selling online

Sizes, cut, fabric, returns. The size chart decides more sales than any photograph does.

The maker

Shoemaking, leatherwork, alterations, millinery. Rare trades that people will travel a long way to find.

What it actually changes

• It is not an English word. Like .maison and .boutique, it carries a heritage its English translation does not transmit.
• It reads in three Romance languages. Italian, Spanish, Portuguese: the word is identical and understood as it stands.
• No registration restrictions. No trade body membership to show the registrar.
• It works as an email address too. atelier@claire.moda sets the tone before the message is even opened.