.MENU Domain Extension

Why choose a .MENU domain?

Here is a French word English borrowed without altering it — and the only one in this family naming a document rather than a place, a product or an action. It also has an unusual advantage: it is exactly what people are looking for. Nobody visits a restaurant’s site to read its history; they come to see the menu, and then they leave. An address that says precisely that is worth more than a home page.

The document

As readable text, not as an image or a PDF. A photographed menu cannot be read on a phone and cannot be found by a search engine.

The prices

Shown, current, with service and taxes made clear. A menu without prices drives away as many people as high prices do.

Today’s menu

The set lunch, the specials, what changes each week. Short daily content that builds a habit of checking.

The QR code

A short address printed on the table, with no app to install. The most natural use of this extension, and by far the most widespread.

The other sense

In computing, a menu is a list of choices. A thoroughly live second use, in an entirely different sector.

What it actually changes

• It is a French word English borrowed. Spelled and understood identically on both sides, with no accent and nothing to adapt.
• It names the page people want. No other suffix in the group points this directly at what the visitor came for.
• Its registry is dedicated. Dot Menu Registry runs this extension and nothing else — a rare case in our catalogue.
• It works as an email address too. hello@marys.menu is easy to say, even in a noisy room.