.MARKETING Domain Extension

Why choose a .MARKETING domain?

There is a particular demand here: when you sell positioning, your own positioning is examined first. A marketing agency’s address is its first work sample — well before the portfolio, well before the case studies. A client choosing between three agencies looks at three addresses, and the one that appears to have been chosen rather than settled for starts with an advantage no presentation makes up.

The agency

Services, specialisms, typical clients, size of team. A client is working out whether you are too big, too small, or right for them.

The campaign

Objective, audience, channels, indicative budget. Publishing a method reassures more than a wall of client logos.

Results

Before and after figures, over what period, measured how exactly. You will be asked for these anyway: better to publish them.

The freelance

Copywriting, search, paid media, social. A professional address separates you immediately from a profile on a marketplace.

The newsletter

The channel you recommend to clients — and therefore the one you must use yourself. It is also the best demonstration of what you can do.

What it actually changes

• It names a service, not a shop. That is what separates it from the rest of the group, which deals in trade, price or structure.
• The word is identical in French. It has passed into everyday use there, which saves keeping two addresses.
• No registration restrictions. No accreditation or proof of trading to show the registrar.
• It works as an email address too. newbusiness@harding.marketing separates enquiries from work in progress.