.LIMITED Domain Extension

Why choose a .LIMITED domain?

This word does two things at once, which is unusual. First, it names a legal protection: limited liability, the separation between your own assets and the company’s. It is the suffix on company registers across the Commonwealth. Second, it means restricted — a limited edition, a limited run, limited availability. A retailer can put that second sense to work to considerable effect.

Limited liability

The separation between personal assets and the company’s. The first thing a bank or a supplier checks before opening an account.

The registered company

United Kingdom, Ireland, Australia, India, New Zealand. If you serve those markets, this is the word that appears on their company registers.

The limited edition

Numbered runs, collaborations, short print runs. The second sense of the word is worth a great deal in retail.

Restricted availability

Limited places, limited stock, registration closing. Announced scarcity works, provided it is genuine.

Seriousness

The word in the address signals a properly constituted company. A quiet signal, but one corporate buyers read.

What it actually changes

• It names a legal protection. That is what separates it from .company and .business, which say nothing about your legal form.
• The double meaning is an asset. Company form on one side, scarcity on the other: you choose which one you use.
• No registration restrictions. No certificate of incorporation to show the registrar — but do not claim a status you do not hold.
• It works as an email address too. accounts@harding.limited strikes the expected tone in business correspondence.