.HOSPITAL Domain Extension

Why choose a .HOSPITAL domain?

This is the only place in the family that nobody chose to be in. People arrive because they have to, usually anxious, usually in a hurry, often on behalf of somebody else. That changes the function of the site entirely: it is not there to persuade but to orient. Where to park, which building, which floor, what the visiting hours are, what to bring. A hospital site that answers those quickly is doing real work.

Emergency

When to come, when to go elsewhere, current waiting times. By a wide margin the most-visited information on any hospital site.

Finding the way

Entrances, buildings, parking, public transport, step-free access. A clear plan spares a great deal of anxiety to people already under strain.

Visiting

Hours, number of visitors, seasonal restrictions. A rule that changes often and must be correctable the same day.

Staff

Vacancies, placements, recognition of overseas qualifications. With shortages everywhere, recruitment takes a growing share of the site.

The charity

Donations, appeals, equipment funded, receipts. Often the only part of the site that has to persuade rather than inform.

What it actually changes

• The visitor chose nothing. No other suffix in this group addresses somebody who would rather not be there.
• The word is unmistakable. It is understood in every language that borrowed it, with no ambiguity at all.
• No registration restrictions. No operating licence to show the registrar.
• It works as an email address too. enquiries@centre.hospital takes public questions separately from clinical correspondence.