.GURU Domain Extension

Why choose a .GURU domain?

The word comes from Sanskrit, where it named a spiritual teacher. In everyday English it has lost most of that seriousness: it is now used half-ironically, to claim expertise without claiming gravity. So this is a choice of tone before it is a choice of trade — and that is what has to be weighed. Excellent for a trainer, a creator or an informal consultant; risky for a solicitor or an accountancy practice.

The tone

Light, approachable, faintly amused. If your audience likes that register, the address does half the work of introducing you.

The acknowledged expert

Somebody consulted because they know, not because they are selling. The word claims mastery, provided the content demonstrates it.

Teaching content

Tutorials, guides, answers to the questions everyone actually has. This is the content that earns the word; without it, it rings hollow.

The trainer

Workshops, online courses, one-to-one coaching. A trade where personality sells as much as the syllabus.

Where it does not work

Law, accountancy, medicine, finance. In regulated professions the word costs more than it earns: choose .pro or .expert instead.

What it actually changes

• It is a register, not a sector. No other suffix in this group is chosen first for the tone it sets.
• The irony in the word is real. Own it or avoid it, but do not pretend it is absent: readers hear it.
• No registration restrictions. No expertise to prove to the registrar — only to your visitors.
• It works as an email address too. hello@spreadsheet.guru is easy to remember, which is exactly the effect wanted.