.GROUP Domain Extension

Why choose a .GROUP domain?

The word says one thing, but it says it clearly: there is more than one entity under a single name. On the business side these are subsidiaries, divisions, a parent company — the register is corporate, more formal than .company. On the human side it is something else: a band, a support group, a research group. Both senses coexist without interfering, which is unusual for a word this short.

The subsidiaries

Structure chart, entities, sectors, directors. A restrained site, mainly for partners, lenders and journalists.

The corporate group

Results, acquisitions, governance, social responsibility. The expected register is formal, and the address contributes to that impression.

A group of people

Associations, clubs, collectives, volunteer groups. The word works as well for twelve people as for twelve companies.

The band

Members, records, gigs, management contact. A perfectly natural use of the word, and an address easy to say from a stage.

The support group

Meetings, times, confidentiality, how to join. People searching quietly, often late at night, who mostly want to know what to expect.

What it actually changes

• It announces plurality. That places it near .enterprises — but this one is more corporate, and it serves people as well as companies.
• It is short and formal at once. Five letters that read as seriously as a much longer word would.
• No registration restrictions. No group structure to demonstrate to the registrar.
• It works as an email address too. board@harding.group suits corporate correspondence without any effort.