.GARDEN Domain Extension

Why choose a .GARDEN domain?

The singular matters here. “Gardens” would suggest a park, a botanic collection, something public. In the singular, the word names somebody’s garden — yours, your client’s, a forty-foot back garden behind a terrace. And this trade carries a constraint few others share: in this climate everything happens in five months, which means selling in winter what will be delivered in spring.

Landscaping

Plans, planting, paving, walls, drainage. A scheme is sold in February to be built in June: your site does most of its work out of season.

The garden centre

What came in this week, what is left, what is coming. Stock changes daily in spring, and your customers know it better than anyone.

The season

Sowing dates, last frost, pruning, putting the garden to bed. A local calendar is the most-read content on any gardening site, year after year.

Maintenance

Mowing, hedges, opening and closing, clearing in winter. The recurring contract that carries you through the quiet months.

Advice

What grows in shade, what to do with clay, how to save a hedge. Questions asked all year round, and an excellent way to be found.

What it actually changes

• The singular speaks to an individual. It is somebody’s garden rather than a public space — and that is exactly your customer.
• It is short and unmistakable. Six letters, one meaning, and nothing to spell out over the phone.
• No registration restrictions. No horticultural qualification to show the registrar.
• It works as an email address too. hello@barlow.garden stays readable even printed small on the side of a van.