.FURNITURE Domain Extension

Why choose a .FURNITURE domain?

This is the one purchase for a home that people plan around delivery first. Before deciding whether they like a sofa, customers are working out whether it will go up the stairs, whether the lift is deep enough, whether the sitting room door is wide enough. A furniture business that answers those questions on its site sells more than one showing only handsome photographs — because that is where the sale is won or lost.

Delivery

Lead times, charges, assembly, removal of the old piece, upper floors. The most useful page on your site, and almost always the most neglected.

The showroom

People sit in a chair before they buy it. The site exists first to get them through the door: say what is in stock today, not only what is in the catalogue.

The cabinetmaker

Bespoke work, timbers, finishes, build times. A clientele willing to wait twelve weeks, provided they understand why.

Buying online

Exact dimensions, fabrics, weight, what is in the box. In furniture an imprecise listing costs a return, and a return costs the margin.

After the sale

Warranty, spare parts, repairing a mechanism. Furniture is kept for fifteen years: what happens afterwards genuinely matters.

What it actually changes

• The word names the product, not the shop. It suits the manufacturer as readily as the retailer or the hire company.
• It is long, and that is worth weighing. Nine letters: pair it with a short name so the address stays workable.
• No registration restrictions. No retail registration or proof of stock to show the registrar.
• It works as an email address too. delivery@harding.furniture is the address your customers will write to most.