.FARM Domain Extension

Why choose a .FARM domain?

In this family every other word sits downstream: things are processed, served, sold. This one is at the beginning. It is the only one about production — about seasons, weather, harvests and livestock, which is to say about things that can only half be planned. It is also the one whose customers have changed most: direct selling has put the producer in contact with the consumer, with nobody in between, for the first time in a long while.

The start of the chain

Crops, livestock, acreage, practices, certification. Customers want to know who you are and how you work, not only what you sell.

Selling direct

Farm shop, pick-your-own, market stall, delivery into town. The model that doubles your margin and finally gives you customers of your own.

The veg box

Seasonal subscription, collection points, what is in it this week. A twenty-week commitment that secures your income from spring onwards.

Farm tourism

Visits, animals, farm kitchen, accommodation, school groups. A second business using what you already have.

The other sense

Server farm, wind farm, solar farm. In English the word also names a large-scale installation with nothing agricultural about it.

What it actually changes

• It sits upstream of all the others. The only word in this family about producing rather than serving or selling.
• It is short and unmistakable. Four letters, understood everywhere, with nothing to explain.
• No registration restrictions. No agricultural registration or certification to show the registrar.
• It works as an email address too. boxes@harding.farm separates subscribers from the rest of your correspondence.