.DATING Domain Extension

Why choose a .DATING domain?

Here is a business model unlike any other: success means losing the customer. A dating service that works watches its best members leave, and that is exactly what they came for. Everything else follows from it — reputation is built on departures rather than retention, and word of mouth matters more here than in any other sector. The word names the activity; .singles names the people.

The paradox

Tell the stories of people who left. The only sector where testimonials from former customers are worth more than from current ones.

Safety

Profile verification, reporting, blocking, first-date guidance. This is the real product: people pay to feel safe, not for a database.

The profile

What you ask, what is shown, what stays private. Every question at sign-up loses somebody: decide which ones are worth that price.

Meeting

Messaging, moderation, what happens after the first exchange. The quality of conversations decides whether people come back next week.

The niche service

By region, by age, by faith, by interest. Against the giants of the sector, specialisation is the only strategy that works.

What it actually changes

• It names the activity, not the person. That is the distinction from .singles, which names a state rather than an undertaking.
• It states the service in one word. Nobody has to work out what the site is for, which matters when people arrive discreetly.
• No registration restrictions. No age verification or moderation commitment owed to the registrar.
• It works as an email address too. safety@meetup.dating gives a clear route for reporting a problem.