.COMPANY Domain Extension

Why choose a .COMPANY domain?

The word comes from the Latin cum panis — those who share bread. A company, originally, is not a structure: it is people working together. That sense survived, and it is what distinguishes this word from all its neighbours: where .limited names a legal protection and .business names a status, this one names people. It is also the warmest word of the five, which matters more than it sounds.

The team

Who you are, since when, how many of you there are. In professional services it is often the most-read page after the home page.

Recruitment

Open roles, how the place works, what it is like to work there. In a tight labour market the site recruits as much as it sells.

The firm’s history

Founding, milestones, the handover to a second generation. A firm that has lasted thirty years has an argument money cannot buy.

The office

Address, hours, parking, access. Elementary, frequently missing, and looked for more often than anything else.

The performing company

Theatre, dance, circus, music. The word also means a troupe, and this is one of very few suffixes that suits that world exactly.

What it actually changes

• It names people, not a structure. That is what separates it from .limited and .ltd, which both name a legal form.
• It serves the performing arts too. A theatre or dance company finds its exact word here, which is rare.
• No registration restrictions. No proof of incorporation to show the registrar.
• It works as an email address too. careers@harding.company keeps applications apart from commercial post.