.CAFE Domain Extension

Why choose a .CAFE domain?

A small technical point first: the extension is spelled without an accent. The French word carries one; the suffix does not. Customers will therefore type it plain, which is worth knowing before anything gets printed. More substantially, what defines a café is not what is eaten there: it is that people stay. An hour, an afternoon, every Thursday. It is a place measured in time, and the site should reflect that.

Staying

How long a table is yours, whether there are sockets, whether there is wifi. The question everybody has and almost nobody answers on the page.

The accent

The extension is “cafe”, with no accent. Worth allowing for on printed material, so addresses lead somewhere.

The local

Regulars, outside tables, weekend hours, whether dogs are welcome. A business built on loyalty rather than passing trade.

Working there

Wifi, sockets, the policy at busy times, the back room. Say plainly what you allow: it prevents awkwardness on both sides.

Events

Open mic nights, book groups, exhibitions, tastings. What turns a business into a place, and a customer into a regular.

What it actually changes

• The word names a stay, not a meal. That is what separates it from .restaurant, where people come to eat and leave.
• It is spelled without the accent. A technical constraint worth knowing before anything is printed.
• No registration restrictions. No food business registration to show the registrar.
• It works as an email address too. hello@highstreet.cafe reads the same in both languages, unchanged.