.BAR Domain Extension

Why choose a .BAR domain?

Originally a bar is not an establishment: it is a piece of furniture. The word names the counter people are served across — and that is exactly why it has travelled so far. Salad bar, juice bar, sushi bar, nail bar, oxygen bar: wherever there is a counter and somebody behind it, the word applies. Three letters, an immediate meaning, and an elasticity few suffixes can match.

The counter

The classic place: beer, cocktails, spirits, atmosphere. Customers are looking for closing time and whether there is live music.

The bar of something

Juice bars, salad bars, nail bars, coffee bars. The word detached itself from alcohol long ago and works everywhere.

What is on

Themed nights, live music, matches shown, Tuesday quiz. A current listings page brings people back more than a cocktail list does.

An unusual registry

The extension is run from Mexico, by Punto 2012. The only Latin American registry in our entire catalogue.

Three letters

One syllable, no spelling to explain, identical in French. One of the easiest addresses to paint on a window.

What it actually changes

• The word names a counter first. That is what lets it serve far beyond alcohol, unlike .pub.
• It is identical in French. Three letters, same meaning, same pronunciation: nothing to adapt.
• No registration restrictions. No liquor licence to show the registrar — though you need one to trade.
• It works as an email address too. bookings@thecounter.bar fits into very few characters.